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2024 - 2025 Winter Break Camp Marketing Resources

Winter Break Camp Website

Assets to Order through ODP

Editable Canva Templates

LineLeader Communications Templates

District/School/Principal Communications Templates

Questions? Contact Emily Yanchuck at emily.yanchuck@rightatschool.com.


Winter Break Camp Marketing Roles

Central Office

  • Manage national winter break email campaign
  • Update winter break camp website
  • Create winter break camp flyers for each district
  • Build LineLeader and principal communications templates

AMs

  • Use templates to message parents through LineLeader 
  • Confirm flyers are accurate and up-to-date, distribute to families digitally with LineLeader communications
  • Request that schools/districts send communications on our behalf
  • Order and place yard signs at each school
  • Use Canva template to create and send winter break camp newsletters

Central Office Sent Emails

Registration Email 1 - November 6 - Winter Break Camp Is Here! Announcement

Registration Email 2 - November 8 - Winter Break Camp Is Here! Follow Up

Registration Emails 3-4 - November 13 & 21 - Winter Break Camp Benefits

Registration Email 5 - December 2 - What’s New This Year/Camp Theme Overview

Registration Email 6-8 - December 11, 16 & 23 - Winter Break Camp Benefits* 

  • Emails 7 & 8 only if if camp hasn’t started in a district yet

Reminder Emails 1-2 - 1-3 days before reg closes - 72 hours / 48 hours / 24 hours left to register