Break Camp Marketing Resources
Marketing resources for Non-School Day, Winter Break, and Spring Break camps. If you have questions about any of these assets, please contact Emily Yanchuck at emily.yanchuck@rightatschool.com.
2024-2025 Non-School Day Camp Resources
Non-School Day LineLeader Communication Templates – use this email series to market non-school day programs to existing RAS customers via the LineLeader announcements feature. We've included:
- Registration Is Open email (send as soon as registration becomes available)
- Registration Reminder email (send ~1 week before the program starts)
- Last Chance email (send 1-2 days before the program starts).
Non-School Day School/District Leader Communication Templates – share these templates with your school principals or district admins. and ask them to market RAS Non-School Days on your behalf (this doc includes a full email, a newsletter blurb, an SMS text, and a social media post). Remember, it's best to follow up on this ask by dropping by the school or district office with a box of donuts or a favorite local treat!
Non-School Day Flyer Templates in Canva – editable flyers for various non-school day programs. Attach these to your LineLeader communications and share them with your school/district leaders to share with families.
2024 - 2025 Winter Break Camp Marketing Resources
Links & Resources
Assets to Order through ODP
- Daily Camp Schedule Flyer (English & Spanish)
- Winter Break Camp Yard Signs (English & Spanish)
Editable Canva Templates
- Winter Break Camp Flyers (premade in English and Spanish for each district)
- Winter Break Camp Newsletter Template
LineLeader Communications Templates
District/School/Principal Communications Templates
Questions? Contact Emily Yanchuck at emily.yanchuck@rightatschool.com.
Winter Break Camp Marketing Roles
Central Office
- Manage national winter break email campaign
- Update winter break camp website
- Create winter break camp flyers for each district
- Build LineLeader and principal communications templates
AMs
- Use templates to message parents through LineLeader
- Confirm flyers are accurate and up-to-date, distribute to families digitally with LineLeader communications
- Request that schools/districts send communications on our behalf
- Order and place yard signs at each school
- Use Canva template to create and send winter break camp newsletters
Central Office Sent Emails
Registration Email 1 - November 6 - Winter Break Camp Is Here! Announcement
Registration Email 2 - November 8 - Winter Break Camp Is Here! Follow Up
Registration Emails 3-4 - November 13 & 21 - Winter Break Camp Benefits
Registration Email 5 - December 2 - What’s New This Year/Camp Theme Overview
Registration Email 6-8 - December 11, 16 & 23 - Winter Break Camp Benefits*
- Emails 7 & 8 only if if camp hasn’t started in a district yet
Reminder Emails 1-2 - 1-3 days before reg closes - 72 hours / 48 hours / 24 hours left to register